Performance Oriented Products with Consumer Designs - Sure we have some of our own ideas, and yes we get some suggestions from our factories, but our best design suggestions come from our customers. A key factor in our success is that we really listen to you! We take your ideas and constantly make our products even better. Actually, this is the easy part of our business. The hard part is convincing our new customers that our products are designed with the performance and quality that we've mentioned and still are able to be so affordable.

Tough Durable Construction - We use only quality raw materials assembled at the best factories in the world to produce products that are worthy to say, "lifetime guaranteed" (against defects in materials and workmanship). ALPS Mountaineering products are designed with our outdoor consumers in mind. We send our stuff with people rafting the Grand Canyon, with people hiking the AT, and with folks doing day hikes on their favorite local trail to make sure our products perform in all of these very different environments. They're not indestructible ... they will see normal wear and tear ... but they are better made than most of their competing products you'll find.

Fantastic Prices - Until our customers can actually hold one of our products in their hands and carefully look it over, it's difficult to convey our quality and construction. We believe a comfortable pack or chair, a weatherproof tent, and a warm sleeping bag or air pad do not need to be expensive. Value can be defined as getting what you pay for. We define value as getting more than you pay for!

Family of Brands - As our brand awareness continues to grow, we're constantly asked by our dealers and customers to add more products. It's not unusual for us to hear someone ask, "Can't you wave your ALPS magic wand over this product category and make it better for us!" When I started in the camping and backpacking business back in the late '70s, there was a greater divide between "backpackers" and "hunters". I'm not going to try to offer my opinion why these 2 groups have come closer together, but it's clear to us that there is no longer "the great divide" that once existed. With that in mind, we launched a second brand several years ago, ALPS OutdoorZ, to be able to offer some of our products that were more focused on the hunting and fishing markets. You can visit this site at www.alpsoutdoorz.com.

Our most recent expansion has been with a new Browning Camping line. If you're an avid outdoorsman, you'll surely recognize the Browning name as one that has stood for quality products for over 100 years. We're very proud and excited to say that we'll be marketing a line of sleeping bags, air pads, tents, and camp furniture under the Browning Camping line. Combining our expertise in design, manufacturing, and marketing with their tremendous brand name will give customers immediate assurance that the Browning Camping line is "The Best There Is". You can view our Browning Camping line atwww.browningcamping.com.